“Small business owners that want to grow their revenues significantly in 2017 should add webinars to their marketing mix. Whether you want to get noticed in your community or be a national player, these 30-to-90 minute educational presentations are highly effective in generating quality leads and customers for your products or services. Start-ups, small businesses and even corporates are experiencing success from webinars. Kissmetrics (an analytical platform for teams) generated $1.7 million from just 77 webinars. This doesn’t shock marketing guru Neil Patel of Quick Sprout, who says that on average marketers achieve conversion rates (attendee-to-sale) of about 20%-40%. This is extraordinary compared to lackluster email conversion rates of 2-12%.
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