Fred Diamond, owner of DIAMOND Strategic Marketing in Vienna, Va., specializes in developing vertical, product, and sales/marketing integration strategies for tech and professional services firms that want to accelerate their growth. My motto, “Marketing that doesn’t lead to revenue reward is a huge waste of time and money” demonstrates that it's about accelerating the sales process. We’ve created and implemented marketing and sales programs for dozens of professional services, software, government contracting, software reselling, Internet hardware, VOIP, electronics and computer security systems companies. Some of our clients have included Microsoft, PC Connection, Singapore Electronics, Ingram Micro, and Contact Solutions. We have provided International marketing leadership for companies in enterprise communications, software, hardware, e-commerce, Internet, and data storage. Our domain expertise includes all public sector markets including Federal, State & Local Government, and Education, as well as retail, transportation, and financial services.